Fiat 500
Goal: Make the product desirable to all audiences.
Concept: Make the 500 desirable to the point of "being afraid to lose it".
Creative Idea: Destroy the classic stereotype "I sogni son desideri" (dreams are wishes) by exploiting the pleasant feeling of relief when waking up from a nightmare.
Claim: "Non sempre i sogni sono desideri" (Dreams are not always wishes).
Team: Beatrice Naldi, Sebastian Zössmayr, Me ;)
Fashion Clips
Editing the shots made by the professor.
Brand: No Firm (but added "Giorgio Armani's mood")
Brief: Post production of 5 fashion clips of 30sec in 3h of course. "Invent or find a Brand that goes with the garments.
(Here is the summary clip of the 'collection' with the addition of 2 videos on the 5)
Concept: Giorgio Armani, the new Blue".
Creative Idea: Give more movement and life to the clips, going to the rhythm of music.
- The Collection -
- Lake Blue -
The summer breeze is finally here, it's time to go out with the right accessories.
- Sky Blue -
Italy is a land that gives emotions, from its landscapes, to its vineyards, to high fashion.
BREWDOG
Brand: BrewDog Firenze
Brief: Produce a pro-bono video to advertise an area of work affected by the emergency situation due to Covid-19
Concept: BrewDog, sempre una sicurezza (BrewDog, always a security/safety)
Creative Idea: Representing anti-covid security measures in key... BrewDog Firenze
Team: Luca Varricchio, Irene Spalletti, Mattia Leoncini and Me
