Brief: Rebranding and Advertising Campaign.
Concept: Explore what you have. Don't just live in Florence, live Florence.
Creative Idea: Bring the sea to the city. Dispel the myth that "in summer you go to the sea". Make our audience understand that Estate Fiorentina is able to bring fun to their city.
Claim: "D’estate non sempre serve il mare" (In summer you don't always need the sea).
Team: Beatrice Naldi.
For the redesign of the logo, we wanted to convey a sense of movement, solidity and simplicity that would recall the various proposals and projects of the local cultural realities that Estate Fiorentina brings in the city. The pictogram is represented by the symbols of the "pencil" and "social solidarity", arriving at a symbiotic form that brings together all these values in a single symbol.
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